Sasha Weintraub
Senior Vice President and
Chief Customer Officer
Sasha Weintraub serves as senior vice president and chief customer officer for Duke Energy. In addition to focusing on enhancing the customer experience, he is responsible for the development of new products and services, customer pricing, rate design, economic development and wholesale customers. Additionally, he has responsibility for the company’s electrification efforts, including continued development of long-term grid strategies and solutions.
Weintraub has more than 25 years of experience with the company. Before assuming his current position in April 2024, Weintraub served as senior vice president and president of Duke Energy’s natural gas business, where he was responsible for the company’s regulated natural gas operations in the Carolinas, Ohio, Kentucky and Tennessee. In addition, he led the gas commercial operations, which includes supply, wholesale marketing, transportation and pipeline services, field customer service, sales and delivery, and business development.
He has served as senior vice president of both customer and market solutions. In these roles, he aligned customer-focused products and services to deliver a personalized end-to-end customer experience to position Duke Energy for long-term growth. His duties included retail programs, enhanced basic services, rate design and analysis, customer regulatory strategy and analytics, and data analytics. Additionally, he had responsibility for economic development, large business customers and wholesale power sales. He also served as vice president of fuels and systems optimization. He joined the company in 1999 as a senior analyst with Progress Energy.
A native of New York City, Weintraub earned a bachelor’s degree in engineering from Rensselaer Polytechnic Institute, a master’s degree in engineering from Columbia University and a doctorate degree in engineering from North Carolina State University. He is also a lecturer at the Kenan- Flagler Business School at the University of North Carolina at Chapel Hill.
Weintraub currently serves on the board of trustees for UNC Charlotte and the boards of directors for TerraGo and the Charlotte Hearing and Speech Center. Weintraub has attended several Advanced Management courses at the University of North Carolina at Chapel Hill and Duke University. He also completed an executive nuclear technology course at the Massachusetts Institute of Technology. Weintraub and his wife, Nichelle, have three daughters. They both served on the board of directors for the Cleft Palate Foundation.